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WEB LAUNCHES

     NetMark International has been involved in software development projects since 1981, and web development projects since 1993.  NetMark currently manages and/or advises on dozens of complex web sites or software projects each year.  Some of these projects range from concept to completion, while others focus on end user ergonomics and internal functionality.

     Using advisors skilled in IT management and contract programmers, NetMark designed and launched one of the first .com web sites on the Internet.  NetMark continues to tweak this site for its client.

     NetMark also was one the the firms selected to debug the functionality of a major retailing portal site during the summer of 1999, prior to its launch.  NetMark continues to work with that client on features and functionality of this web platform.

     NetMark advisors have been the lead project leaders on the development of proprietary software to manage thousands of monthly requests for quotation and millions of dollars in business in specialized industries.  One of these process management packages for quoting, sales and shipping control is being reviewed for launching into the general marketplace in competition with Act, Goldmine, Sales Nexus, Salesforce.com, and other competitors.  Its functionality resulted in an inside employee reduction of 50% and an increase of 100% in successfully closed business, simultaneously.

     Successful web launches are accomplished in four phases: 1) Preplanning, where the end product is talked out and storyboarded in concept; 2) Investment planning, where all the components of graphics, design, layout, content, programming, end user ergonomics, process efficiencies, back office operations, people, office space, internal systems, launch costs and marketing expenses are quantified for their viability, investment requirements, projected revenues, operating costs, variable and fixed expenses and financial return analyses; 3) Launch Debugging, where glitches typically require crisis resolution and most of the hair-pulling and nail-biting occurs and; 4) Ongoing Operations, when the business is actually up and running on a day to day basis.

     Each of these phases is analyzed and evaluated in the preplan, and revisited as time moves forward and operational reality sets in.  This increases the likelihood of success and uncovers speed bumps and rabbit holes so they can be avoided.

 

End User Dysfunctionality & SEO      Nothing makes end users leave your web site faster than having to hunt and peck to find the information they want.  Most web sites are incorrectly built as vertical monsters, where visitors have to click pages and pages deep trying to discover what they seek.      Want proof?  Just measure how many end users click more than three times.  The percentage will be tiny, and that means everything below that is virtually useless. End users have limited attention spans - if the search engine doesn't take them right to the desired page, they are back out in two clicks or less.      That means you need design, SEO, and the proper information segmentation to get visitors to the pages you want them to find.      If your web site seems a bit dysfunctional, contact us to discuss how it can be improved.  Isn't that simple?

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